• Notion: I use Notion as my primary workspace for content planning, scheduling, and client management. I create editorial calendars, campaign trackers, to-do lists, and content databases to stay organized and ensure deadlines are met. Notion allows me to collaborate seamlessly with clients or team members while maintaining a streamlined workflow.

• CapCut: I use CapCut to edit short-form video content, especially for platforms like TikTok, Instagram Reels, and YouTube Shorts. I’m skilled in using transitions, text animations, effects, and audio syncing to create engaging, on-brand videos optimized for audience retention and platform algorithms.

• Canva: I rely on Canva for graphic design, including social media templates, brand kits, and content mockups. I’m proficient in using advanced features like background remover, animation, and team sharing, and I design visually cohesive assets that align with brand identity and content strategy.

• Social Media Management Tools (e.g., Meta Business Suite, Later, Buffer, Planoly): I use these platforms to schedule and publish content across multiple channels, analyze post performance, and optimize timing for maximum engagement. I’m comfortable managing multiple client accounts simultaneously and leveraging analytics to refine strategy.

Together, these tools support my end-to-end content creation process—from ideation and planning to design, editing, scheduling, and performance analysis. My ability to use them fluently ensures that content is not only creative and visually appealing, but also strategic and results-driven.